Krispy Kreme Challenge 2018: Indulgence and Endurance Charity Run Set for Feb. 24
Since 2013, Big Brothers Big Sisters of West Alabama has taken a unique approach to fundraising. The organization will host its annual Krispy Kreme Challenge, the only charity run of its kind in the Tuscaloosa area, on February 24.
“The funds raised from the KKC enables the one-to-one, life changing mentoring relationships that our program and volunteers provide to have a major impact in the lives of the children we serve in West Alabama,” said Danielle McInerney, executive director and CEO of Big Brothers Big Sisters of West Alabama.
Dozens of children who want and need a mentor are currently on the waiting list, but Big Brothers Big Sisters hopes to reduce that number using the funds raised by the Krispy Kreme Challenge.
During the challenge, participants run one mile, devour Krispy Kreme doughnuts, then run back to the starting line. Adults must eat one dozen doughnuts to complete the challenge. Children ages 12 and under are only responsible for eating nine doughnut holes. Participants also have the option of competing in teams of four to 12, and splitting two dozen doughnuts among the members.
Challengers must finish the required number of doughnuts to be eligible for cash prizes. However, casual participants are welcome to finish as many (or as few) doughnuts as they choose.
A key success of the Krispy Kreme Challenge is its focus on being an entertaining family event – rather than a test of athletic ability. The most dedicated runners and teams come dressed in whimsical costumes – a reflection of the fun atmosphere. Participants leave with swag bags and bellies full of doughnuts.
“Over the past six years, we have been incredibly fortunate,” McInerney said. “The KKC has consistently grown in popularity, registration, spectators, sponsors, and money raised.”
The Krispy Kreme Challenge begins at 10 a.m., and registration costs increase the morning of the event. To see prices, and to register in advance, visit tuscaloosakkc.com. To learn more about Big Brothers Big Sisters’ work, including how to get involved, visit bbbswestal.org.
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